For years, the idea of men having a skincare routine seemed unthinkable. Why was the concept of a man looking after the skin he’s in, the one he has for his whole life, so ridiculous?
We love the fact men’s skincare is becoming normalised but feel the market is over complicating matters, making it difficult for men who need help with their skin, to know what to use. That’s where we come in. We want to educate men about skincare and make it easy for them to find exactly what they need for their skin type. We’re encouraging men to find a skincare routine that works for them.
It’s important to understand why you need to look after your skin. You might not have known, but male skin is 25% thicker than female skin. It has more collagen than female skin which makes it appear plump and fuller, but this resilience can leave it dry and rough and in need of a bit of TLC.
We understand the difficulties men can have with their skin and want to help to tackle these challenges that can occur with shaving, ingrown hairs, and beard growth.
Our team works hard to find the best ingredients at the best price. Premium products don’t have to come at a premium price. We compile easy, convenient routines that work for the everyday man.
If you’ve looked at our website and scoured through our routines, you might have noticed our exfoliants playing a vital part in many of the routines.
Not sure of what an exfoliant is or why you need one?
Let us help.
The Benefits of Exfoliating
Life throws you challenges every day, and your skin is no exception. An exfoliant tackles these challenges, skin first.
It will remove dirt, oil and grime that builds up in your skin. If left, this could lead to acne and blemishes. Clogged pores no more!
By using an exfoliant you will help your other skincare products penetrate deeper, as they won’t be sitting on top of dead skin, but instead on fresh, clean skin.
We know shaving can irritate the skin, but by using an exfoliant before you shave, you can prevent ingrown hairs from occurring and eliminate razor bumps and burn.
Achieve the ultimate benefits of exfoliating with our Deep Cleansing Exfoliant.
So you might be thinking… “I know why I need an exfoliant, but how do I use it in a routine?”
We’ve got you!
No matter what type of routine you need, shaving, beard care or simple routine, we’ve got you covered.
The foundation of a great skincare routine is built with the three products in our Three and Easy: Face Routine.
Start by using our Cleansing Face Wash to clean away all the dirt of the day, it will prevent acne, spots, blackheads and rashes.
You already know about this one but follow up with our Deep Cleansing Exfoliant to remove dirt and grime from deep within your pores. It will combat blackheads, rejuvenate and smooth the skin.
Our Revitalising Moisturiser will repair, nourish, and leave your skin feeling invigorated.
There you have it, the perfect skincare routine for better skin.